Email marketing platforms handle standard sequences. Custom email automation handles complex logic, deep CRM integration, and personalisation that standard tools cannot.
Mailchimp, HubSpot, Klaviyo, and similar tools handle standard email sequences well. They struggle when the triggering logic is complex and multi-conditional, personalisation requires data from external systems, or the workflow needs to trigger actions in other systems.
Custom email automation: handles complex multi-conditional trigger logic; personalisation from any data source; triggered actions in external systems alongside email sending; advanced segmentation; and integration with your existing CRM or custom database.
Custom email automation from £2,500. Complex multi-sequence workflows with deep CRM integration: £8,000+.
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