Make handles more complex workflows than Zapier. But visual builders hit a ceiling. When your logic exceeds what the interface can express, custom code is the answer.
Make (formerly Integromat) supports complex scenario branching, iteration, and sophisticated data transformation. The limits appear when: your logic requires dynamic structures the visual builder cannot represent; you need the automation to operate on mobile devices; your volume makes the pricing significant; or you need a fully custom management interface.
Custom automation gives you: unlimited logical complexity; mobile automation capability that Make does not support; a management dashboard built for your specific workflow; ownership of the code; and the ability to integrate with any system regardless of whether Make has a connector for it.
Move to custom when: you are spending £200+ per month on Make; your scenarios have become so complex they are difficult to maintain; you need mobile automation; or you need a more sophisticated management interface.
Tell us what you need. Fixed-price proposal within 24 hours.